Complementary coexistence of e-commerce channels and traditional channels in paint enterprises

With the continuous progress of the Internet age, now the Internet has almost entered every family, bringing a lot of convenience to people's life. According to Silver Star pigment aluminum silver pulp experts, today's e-commerce is the future development trend, and network marketing contains a certain market space. Many enterprises have their own unique understanding and experience. Most enterprises think that e-commerce channels and transmission Unified marketing channels can form effective complementation. In addition, the building materials industry has also entered the network marketing. Due to the particularity of coating itself, it is different from other industries in logistics and after-sales service. In addition, the current price of building materials industry is not transparent, and the product quality is uneven. Therefore, the application of e-commerce, a new channel, should be considered from the special nature of coatings, and the marketing channels should be dredged. For brand paint and coating enterprises, facing the increasingly developed information and network today, network sales is far from setting up a separate e-commerce department. Among them, we should not only establish a new cooperation mode with dealers, but also wait for the birth of a new consumption habit and rules. In recent years, micro blog marketing has been favored by many enterprises. For coating enterprises, many coating enterprises have used micro blog for marketing interaction and vigorously carried out e-commerce to effectively alleviate the pressure of channel operation cost caused by the current market downturn. If we increase marketing efforts, the overall level of e-commerce of coating enterprises will continue to rise.